Visitor’s engagement on a website heavily relies on its design. If it’s not full 100% then it falls anywhere from 70% to 80%. nHere in this article, we’ll see the web design ideas and tricks that a web designer should consider while designing the website to bring more customer engagement.

Here Are The 5 Web Design Tips For Engagement and Better User Experience.

1-Make a simple homepage

Web designers should keep in mind that a homepage plays a major role in keeping the audience engaged. You don’t want to confuse them with the homepage layout that makes it uneasy to continue and navigate through the website. You have to hook them up on the homepage so that they feel relative. You should catch their attention in the first 2-3 seconds from your homepage’s layout. Once they stay on your homepage for as long as 15  seconds then there is an 80% chance that they will navigate your other pages and end up on your actual sales page.

2- Use proper color themes and fonts for better engagement

There are a lot of web design ideas that'll be found on the internet from experts but almost 90% of them are giving the importance of color and font choice for your website. First, let’s talk about the colors. Colors work on our psychology and it holds our emotions shift. For example, most food companies use the “red and yellow” color, want to know why? It makes us feel hungry and energizes up. On the other hand, the blue color is used to make us calm. Whenever you see a blue color you find ease in your mind. That’s why most of the sites use this blue color to their website to keep the visitors engaged for a long time All the other colors should be valued. There is not a certain answer to the question: what is the best color to use on a website? You have to experiment, A/B testing is the best thing you can do. Secondly, fonts should be clear on your website. If you used fonts that are unclear and hard to read. Then there is more chance that you’ll lose your reader and they will go from your site. Content is the king, so if a visitor puts off from it and its reason is the unclear fonts then you should consider using many clear fonts. Arial works the best. Anyway, test it by yourself. 

3- Optimize the speed of your website

The best web design services tip for engagement I can give you is, you should make your website loading speed fast. This is the most important tip which I can ever give. If you have a great homepage with the best color themes, font choice, and engaging content. With all of that, your website takes up to more than 5 seconds to load. Then you should consider that. A study has shown in the past, that if a website takes up to more than 4 seconds to load then it has lost 25% of its visitors. It means you lost 25% of your leads. If it’s a loss of 50% leads and makes it half, you lost 12% of your sales. And You don’t want that to happen, right?, heck you want to win. You can find better themes for your website which loads up quickly and use reasonable images sizes to make it open quickly.

4- Make your website mobile-friendly

You know most people use mobile devices to visit the sites. People have less time so they use the internet from their mobile. Almost 61% of people use a mobile device to shop and suffer on the internet. Nowadays if you want better customer engagement for your website, then you must make your website mobile-friendly. Whenever your web designer completes creating the website, then you should always check it on the mobile device. If it’s running well, then you should continue and if it does not seem attractive and as a visitor, you lose your way using it on mobile. Then re-visit the designing process and finalize it until it plays smoothly on your mobile. Website content should tell a story There is a famous quote “Facts tell but stories SELL” First of all, whenever you are creating your website whether it’s an eCommerce store or blogs, etc. You should always define your target audience first. Research on them knows their questions, roadblocks, pain points, and desire. Do deep research on your audience and then make your website content according to it. Build a story for your audience so they keep reading your content which helps your website’s visiting time and number of user sessions. Your content should be too intriguing that your visitor or reader should get lost in it, just like they lost to the stories of series on Netflix. People buy stories, so you should better use them for your good.

Conclusion

There are a lot of web design tips out there on the internet where you can use it to improve your engagement. But start with the 5 fives which We ’ve shared. Test it on your website and evaluate the results. It’s better to start small and then go big. Start testing these tips and go further from there.